SEO Training and Tutorial for SEM 2
Get a copy of Anabolic SEM at: http://www.anabolicsem.com/keyword-research-for-sem
The search engines then rank the websites in order of importance, based on a variety of factors. They also penalize and reward websites, based on what they find. Important factors include:
• Number and quality of backlinks
• Freshness of content
• Uniqueness of content
• “Authority” status
• Age
Our goal then, is to provide the search engines a website that appears valuable to them, so we can achieve a high ranking which will in turn bring us traffic.
Possibly the most important factor to SEO is keyword research. If you aren’t doing proper keyword research before you build and expand your website, you are taking a stab in the dark at your pages becoming popular. Just writing on your niche isn’t enough, you need to be spending time researching and discovering the best keywords to target. The basic premise of keyword research involves finding keywords that have:
1. A reasonable amount of searches per day/month
2. A reasonably low amount of competition on the internet for that specific phrase.
I highly suggest and recommend using several keyword tools to do your keyword research. I am going to highlight the keyword research process for you here. You basically want to avoid two problematic areas:
1. Keywords with too much competition (you would not be able to rank high enough)
2. Keywords with too little search volume (you may rank high, but still get very little traffic)
The keyword tool will help you find keywords in that “sweet spot”, where they are receiving a fair amount of hits per day, and there is little competition. Just how much competition should you aim for is an important question.
The answer to that question can be found in a free ebook. Get a copy of Anabolic SEM at: http://www.anabolicsem.com/keyword-research-for-sem
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